Your tech rocks.
Your design feels off.
I help technical founders take their product and the design team behind it from 0 to $1B.
What you walk away with
- A product that finally feels as good as it works
- The knowledge to confidently coach your designers
- An eye for good design you didn’t have before
- Design rituals & a hiring loop that helps scale excellence
The gap
Why does my app feel off?
You can feel it. The app runs, the website loads, and still it doesn’t come together. Something is off. You just can’t say what.
Your designer isn’t getting you there. You sense that too. You can’t reliably coach them or hire someone better because you don’t have the design experience to articulate what you’re feeling.
That’s the gap I close. I make the invisible obvious, and give you the tools you need to craft an experience befitting the exceptional technology you’ve built.
The first month
Thirty days to self-sufficient.
Each week, a two-hour session answers a key question and empowers you.
Initiate
What is good design?
You get the tools to evaluate design work for yourself. By Friday you can look at a screen and say what is working, what is not, and why.
Repair
What is currently broken?
We run an end-to-end teardown of your product and your key marketing assets, and rank what to fix first.
Scale
How do you hire great designers?
We build you a lightweight but highly effective design hiring loop, and critique real portfolios together so you can tell signal from noise.
Monitor
How do you build a design engine?
We set up lightweight design rituals and processes that close the loop and drive continuous design improvement.
After that, you’ll have the loss function you need to continue the hill climbing process on your own. If you want to go deeper, we keep going: building out critical features & products, mentoring your designers, running parts of your hiring loop, sense-checking designs as they ship.
Why me
I’ve been there, three times.
I’m a 3x founding designer. I’ve taken products from 0 to $1B+, sitting next to technical cofounders who could build anything but couldn’t see design (yet).
I know what world-class looks like, how to get there, and how to build the team that holds the line once you do.
The offer
Find the global maxima
Eight hours of senior, hands-on work a month. It comes money-back guaranteed. If it isn’t working, you don’t pay. Your whole team gets my workshops, courses, and 1:1 office hours, free, for as long as we work together. Goodwill and results are everything.
$6,000 / month
8 hours of senior, hands-on work.
Money-back guarantee
If it’s not working, you don’t pay.
Free first consult
We find the right hill before you commit.
Team perks
Free workshops, courses, and 1:1 office hours for the duration.
Seed and pre-seed, a referral, a non-profit, or part in equity: there’s room to talk. Just ask.
Request a consult.
The first call is free. Tell me where your product is now, and where you want it to go.